Turn your users into your most powerful growth channel
Launch sophisticated referral programs in minutes—drive viral growth with zero ad spend and full attribution visibility.
Overview
RefRef is an enterprise-grade, open-source referral marketing engine that transforms customers into advocates through intelligent referral tracking, automated rewards, and powerful analytics. Our MVP delivered both cloud-hosted and self-hosted options, sophisticated attribution models, and seamless integrations with billing and payment systems.
The Challenge
Growth teams were burning budget on expensive paid acquisition while lacking a scalable, viral growth channel. Existing referral solutions were either too expensive, lacked proper attribution, or required extensive engineering resources to build in-house.
Our Solution
We built a complete referral infrastructure with intelligent link tracking, comprehensive analytics dashboards, flexible reward automation, and seamless integrations with Stripe and PayPal. The platform supports multiple attribution models and fully customizable reward flows, giving teams complete control over their referral strategy.
The Process
Week 1–2
In-depth discovery, attribution model design, and growth strategy alignment. Map user journeys and define success metrics.
Week 3–6
Core platform build: referral link infrastructure, tracking system, analytics dashboard, and database architecture.
Week 7–8
Reward engine development and payment integrations with Stripe and PayPal APIs.
Week 9–10
Comprehensive testing, analytics refinement, self-host deployment scripts, and beta launch.
Key Features
- Sophisticated attribution models (first-touch, last-touch, multi-touch)
- Real-time referral dashboard with conversion analytics
- Open-source self-hosted deployment option
- Automated reward distribution and payout management
- Customizable referral landing pages and email templates
- Fraud detection and prevention
- API-first architecture for custom integrations
Results
Launched a complete viral growth engine within 10 weeks. Early adopters reduced customer acquisition costs by over 50% while achieving 3× higher customer lifetime value from referred users compared to paid channels.
RefRef gave us a growth superpower. We went from paying for every customer to having our happiest users bring us new ones. The attribution transparency alone made it worth it—we finally know exactly what's driving growth.
Tech Stack
React
Next.js
Node.js
PostgreSQLWhat You Get
- Complete referral infrastructure with tracking
- Automated reward and payout engine
- Multiple attribution model implementations
- Self-hosted and cloud deployment packages
- Payment gateway integrations (Stripe, PayPal)
- API documentation and integration guides
- Team training and launch support
Frequently Asked Questions
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